How to Promote Your Kindle Book for Free
by Mary Kole | Former literary agent, now a freelance editor, writing teacher, and IP/story developer for major publishers and creators.
With the rise of self-publishing and ebooks, more and more authors are turning to Kindle books as a way to share their stories with the world. But how do you get your book out there without having to invest a ton of money in marketing or advertising? This article will provide you with some tips on how to promote your Kindle book for free.
How to Promote Your Kindle Book for Free: Social Media Platforms
The first thing you should do is create social media for writers, that is, making accounts for your book promotion. Not only will getting plugged in via social networking allow readers to connect with you directly, but it also gives you an opportunity to spread the word about your book through various platforms. You can use these accounts to post updates about your book’s progress, share links to reviews and other content related to your book, and even host giveaways or competitions in order to drum up excitement. Just make sure that all of your posts are professional and engaging, rather than always asking for a sale. Delivering good content alongside talking about your work is a proven social media marketing strategy.
How to Promote Your Kindle Book for Free: Get Creative with Your Content
Content creation is one of the most effective ways to promote your Kindle book for free, especially if you develop a knack for turning out entertaining short-form videos for platforms like Instagram and TikTok. Creating exciting content such as videos, interviews, articles, etc., gives readers an opportunity to get familiar with you as an author and gain insight into what inspired you to write your book(s). This can also be a great way for you to start building an audience before your book is released—just don't forget about it once the launch date has passed. You can always keep readers engaged by sharing relevant articles, reviews, and teasing about your next book.
How to Promote Your Kindle Book for Free: Reach Out To Bloggers & Book Reviewers
You can also reach out directly to bloggers or reviewers who focus on books in your genre to help promote your Kindle book for free. Ask them if they would be willing to review or feature your book on their website/blog/social media page in exchange for a free review copy. Most bloggers are open to self-published book marketing, so don’t be afraid of reaching out. Some might also be open to a newsletter swap or blog tour, especially if you bring a newsletter list full of names and followers to the table. Also, you should make sure that you’re polite and professional when making contact—remember that reviewers are doing you a favor by featuring or reviewing your work. Book marketing is a numbers game. If you build a list of potential reviewers, know that some will say no, but some will say yes, and you’ll have that list to use again when you have another book release.
How to promote your Kindle book for free? As you’ve seen, it doesn't have to be difficult—there are plenty of ways that you can get the word out about your book(s) without breaking the bank. From using a social media platforms for writers and creative content creation, right through to reaching out directly to bloggers and reviewers—if you’re not afraid of a bit of hard work, there are lots of ways for writers to promote your Kindle book for free online.
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