How to Promote Website Traffic
by Mary Kole | Former literary agent, now a freelance editor, writing teacher, and IP/story developer for major publishers and creators.
Writing for the web is a great way to promote website traffic and build an online platform for writers. SEO (search engine optimization) techniques are essential for writers who want to increase their website traffic and attract literary agent and traditional publisher attention. By understanding your target audience, researching relevant keywords, optimizing content, and building links, you can create content that will rank higher in search engine results and promote website traffic consistently. These skills will also come in very handy when it’s time to do book marketing for your eventual published stories.
How to Promote Website Traffic: Content
Content creation is one of the most important SEO strategies for writers. Creating content around evergreen topics that are relevant to your ideas for books and that will always be of interest to your target audience is key. Writing compelling headlines and optimizing your product descriptions, when relevant, can also help draw readers in. Additionally, employing natural link building can help increase your website’s visibility and promote website traffic. This means both linking to other websites on your site, but also offering links to your website so that other websites might link to it. This strategy is called link authority, and Google uses it to weigh whether or not your website is worth sending people to.
How to MARKET a Self-Published Book: Social Media
Social media is an effective way to reach potential readers, as well as build relationships with influencers in your niche who can help spread the word about your book. Create content and post regularly on platforms like Twitter/X, Instagram, Facebook, LinkedIn, YouTube. Make sure to include hashtags and keywords that relate to your book so people can find it easily when they search on those channels. Taken together, all of these add up to your author platform, along with your website. You can also use paid ads on social media networks if you have a budget for it. This is the first step in learning how to market a self-published book.
How to Promote Website Traffic: Social Media
Social media for writers is another great way to promote website traffic. Optimizing your social media bios and partnering with creators and influencers can help you reach a wider audience. You should also be creating compelling content when you do post in order to promote website traffic. You can also run flash sales and promotions, start a free quiz, create YouTube videos around trending topics, and land press coverage to get more people to your website. All of these strategies should be in play anyway so that you can build an audience, even if you have no book promotion going on yet.
How to Promote Website Traffic: Utilize Tools
Finally, improving your page speed and optimizing vitals of your website can help you attract more customers and promote website traffic. Writing blog posts that answer user intent and using keyword research tools to find traffic-driving keywords can also help you get more visitors to your website. With all of the AI tools available for generating images, you can do additional SEO by adding alt text to your images, and making sure they’re optimized to load quickly. If you go the extra step and make sure that your website is optimized for mobile, you will promote website traffic from the ever-growing number of phone users as well.
By following these tips, writers can use SEO techniques to promote website traffic and build an online presence that will attract attention from publishing industry professionals and readers.
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