2025 Picture Book Market Report
130 Pages of Hooks, Heart, Humor—and What Actually Sells
Whether you write fiction, nonfiction, or somewhere in between, this 130-page picture book market report delivers a data-backed deep dive into over 600 deal announcements from July 2023 to July 2025—decoded, tagged, and analyzed for trend clarity and hook precision.
Created by a publishing insider with decades of experience, this report gives you a clear look at what editors are acquiring, what gaps remain, and how to stand out.
What’s Inside:
Fiction & nonfiction tagged across categories like topic, tone, character type, setting, relationship dynamics, identity, culture, and format
Detailed frequency analysis across themes (grief, joy, activism, affirmation), formats (concept books, verse, hybrid nonfiction), and representation
A full breakdown of underrepresented white space in both fiction and nonfiction—where editors are still hungry
What hooks sell in today’s market, and which "quiet" books still break through
Anthropomorphic vs. Child POV trends, and what that says about current editorial taste
Nonfiction highlights: emerging topics in civics, neurodiversity, upcycling, innovation, food justice, and more
Bonus: The 10 picture books that would sell tomorrow if you pitched them today
Whether you’re querying, on sub, or building your next pitch doc, this report offers the clarity and strategy you need to compete at the top of the market.
A must-have for any serious PB creator. Because editors don’t just want good—they want irresistible.
130 Pages of Hooks, Heart, Humor—and What Actually Sells
Whether you write fiction, nonfiction, or somewhere in between, this 130-page picture book market report delivers a data-backed deep dive into over 600 deal announcements from July 2023 to July 2025—decoded, tagged, and analyzed for trend clarity and hook precision.
Created by a publishing insider with decades of experience, this report gives you a clear look at what editors are acquiring, what gaps remain, and how to stand out.
What’s Inside:
Fiction & nonfiction tagged across categories like topic, tone, character type, setting, relationship dynamics, identity, culture, and format
Detailed frequency analysis across themes (grief, joy, activism, affirmation), formats (concept books, verse, hybrid nonfiction), and representation
A full breakdown of underrepresented white space in both fiction and nonfiction—where editors are still hungry
What hooks sell in today’s market, and which "quiet" books still break through
Anthropomorphic vs. Child POV trends, and what that says about current editorial taste
Nonfiction highlights: emerging topics in civics, neurodiversity, upcycling, innovation, food justice, and more
Bonus: The 10 picture books that would sell tomorrow if you pitched them today
Whether you’re querying, on sub, or building your next pitch doc, this report offers the clarity and strategy you need to compete at the top of the market.
A must-have for any serious PB creator. Because editors don’t just want good—they want irresistible.
130 Pages of Hooks, Heart, Humor—and What Actually Sells
Whether you write fiction, nonfiction, or somewhere in between, this 130-page picture book market report delivers a data-backed deep dive into over 600 deal announcements from July 2023 to July 2025—decoded, tagged, and analyzed for trend clarity and hook precision.
Created by a publishing insider with decades of experience, this report gives you a clear look at what editors are acquiring, what gaps remain, and how to stand out.
What’s Inside:
Fiction & nonfiction tagged across categories like topic, tone, character type, setting, relationship dynamics, identity, culture, and format
Detailed frequency analysis across themes (grief, joy, activism, affirmation), formats (concept books, verse, hybrid nonfiction), and representation
A full breakdown of underrepresented white space in both fiction and nonfiction—where editors are still hungry
What hooks sell in today’s market, and which "quiet" books still break through
Anthropomorphic vs. Child POV trends, and what that says about current editorial taste
Nonfiction highlights: emerging topics in civics, neurodiversity, upcycling, innovation, food justice, and more
Bonus: The 10 picture books that would sell tomorrow if you pitched them today
Whether you’re querying, on sub, or building your next pitch doc, this report offers the clarity and strategy you need to compete at the top of the market.
A must-have for any serious PB creator. Because editors don’t just want good—they want irresistible.
